How to run effective advertisement in flipkart? By Flipkart seller solution

 How to run effective advertisement in flipkart?

 

When you plan to launch a new product and would like to get orders But due to the Flipkart algorithm related to the usual price you can’t tag products on daily promotion & event till you have a usual price for a product. We all know all marketplace love the new product. As a seller, this is your biggest challenge to show the product to the buyer so that it has some sales. You have only one option available now to start a campaign for the product and start selling.

Whenever it comes to increase sales in flipkart its always comes to the point of advertisement, But most of the people think ads can be run simply but its all about is analysis of listing visibility, clicks, conversation ratio, and ROI etc.

There are so many times seller complaints about ads that money waste on ads but if ads run with strategies then ROI (return on investment) will definite increase.

Sale can be increase organically and by the advertisement.

For the organic sale we had discussion in our previous blog about how can we increase sale organically if you haven’t read last blog please go to this link : How to increase sales in flipkart organically?

If listings is completed by all those points we given in our last blog then there is a chance that ads can run effectively

Now we comes to the point of advertisement, In flipkart there is two types of ads that given below

• CPC (Cost Per Click)
• Smart ROI

CPC (Cost per click)

Flipkart CPC campaign is most popular and it helps increase the visibility of a product. The Flipkart CPC Campaign used when a seller would like to increase the visibility of a product. The Flipkart CPC campaign should be used for newly launched products and products which have lower visibility.

If Seller has any potential product and have a trust that this product will help you to increase your selling performance but having a lower visibility then run CPC campaign.

Most important points for CPC 

1. Continue Ads.
2. Bid
3. Exclude Keywords.

1. Continue Ads.

If any seller run a campaign for one day or two day result will not satisfy seller if seller wants satisfying results run CPC for at least 5 day continue, and do not run 5 day campaign in one campaign, do it day by day with the same time.

For  example,

One campaign             start date & time- 13/09/2022 21.30

                    End date & time-  14/09/2022 21.29

Second campaign         start date & time- 14/09/2022 21.30

               End date & time- 15/09/2022 21.29

Exact for the 5 days.

2. Bid

Do not enter any numbers in base bid and enter numbers in all other blanks.

 

For First day,

 

Home page-100%

TOSP- 50%

ROSP-50%

TOBP-50%

ROBP- 50%

PP-50%

And for the rest of four days reduce 10% day by day.

3. Exclude Keywords

Exclude keywords is the best way to save money from visitor buyers and confused buyers.

In this blank type all the keywords around your product except your product keywords for example,

My product is saree then my exclude keywords will be lehenga choli, jeans, t-shirt, dresses, kurti, kurta set etc.

This is the best way to utilize your money in ads and increase your ROI.

Smart ROI

Flipkart Smart ROI base campaign is designed to get more sales for those products which already have good visibility and sale. The Flipkart Smart ROI advertising is fully optimized for the increased sales by giving the best ROI (Return on Investment). Under Flipkart, the smart ROI advertising system picks different sales attributes like price per click and conversation rate to match the expected ROI, in case the seller expected ROI is very high and it is not meeting with seller expected ROI that case the smart ROI system stop serving ads. The smart ROI helps the seller to get the maximum order in minimum spending.

When Smart ROI?

When listing has Potential Visibility Or Clicks and seller wants more orders then Its time for Smart ROI.

My Opinion,

Minimum last week Views more than 1 Lakhs

Minimum Clicks 20000+ of last weeks

If Listings has this criteria Smart ROI will Give Definite Results.

How to Measure the Success of Smart ROI Camping?

Flipkart smart ROI is designed to get maximum results. So the system analyzes the process for a different group and the first server the ads to 1000 view and checks the performance. If the campaign doesn’t convert 75% of expected ROI the system stops the campaign. You need to collect the conversion rate for the last 3 campaigns for the product and you can expect a 10-15% increment on the conversion if you run the campaign based on smart ROI. So this wills your goal to measure the success of your campaign.

Most Important Points for ROI

1. Continue Ads.
2. Suggested ROI
3. Exclude Keywords

Continue Ads.

If listing has potential visibility then run Campaign for minimum 2000 Rs. total in one campaign. It will give definite results and check measurements for campaign like we given above.

Suggested ROI

In your Expected ROI Blanks flipkart give suggestion of your ROI then do not change but, In case if seller wants to change then do not write more then Suggested ROI, If you do then campaign will start but it will stops in few hours because of ROI will not meet your Expected ROI.

So always write ROI in between suggested ROI.

Exclude Keywords

Exclude keywords is the best way to save money from visitor buyers and confused buyers.

In this blank type all the keywords around your product except your product key words for example,

My product is saree then my exclude keywords will be lehenga choli, jeans, t-shirt, dresses, kurti, kurta set etc.

This is the best way to utilize your money in ads and increase your ROI.